Understanding The Product Attachment To Wearable Devices Under Perspective of Social Capital and Social Comparison Theory

  • 方 竣平

Student thesis: Doctoral Thesis

Abstract

Wearable device is considered as emerging information technologies which more and more people are using it in daily life for the functions embedded such as heartrate detector pedometer and activity monitor Device users are considering it as one of a utilitarian device for the purpose of self-monitoring their physical activity Unlike smartphone or tablet smartwatch or smartband is lighter and easier for users to carry and record their heartbeat rate and their physical activity and therefore allow them to compare their personal physical activity achievement with other people Thus they may either improve their performance when comparing their activity with people who have done better or enhance self-esteem when comparing with people who have done worse In such phenomenon individuals try keep proximity to their devices to assure that their activities are fully recorded to enable them making social comparison with other people Thus wearable device users formed emotional attachment to their devices In this study we have approached more than three hundreds respondents to establish the comprehension and literature to explain how social factors influence wearable device users forming product attachment to their devices through making social comparison
Date of Award2019
Original languageEnglish
SupervisorJeng-Chung Chen (Supervisor)

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