Use Intention of Potential Users to University Campus Public Bicycle System

Abstract

Campus public bicycle systems may solve the problem of excess private bicycles occupying parking space on campus CK-Bike was the first campus public bicycle system introduced to Taiwan’s universities but it had lower than expected usage While some case studies of campus public bicycle systems are available their features are quite different from CK-Bike with respect to scale functions and operational modes Therefore we explore the use intentions of potential CK-Bike service users The theoretical foundation of this study is the Technology Acceptance Model (TAM) The Theory of Planned Behaviour (TPB) and Organizational Support Theory are also incorporated to develop a hybrid structure exploring the use intentions of potential users of university campus public bicycle services The data collection for this research was conducted at NCKU campus and an online questionnaire on the CK-Bike Fan page In total 273 usable questionnaires were analysed The results of the SEM analysis show that perceived usefulness attitude towards use perceived behavioural control and subjective norm are four important determinants of intention to use the university campus public bicycle system Among the four determinants perceived usefulness is the most influential factor Perceived usefulness not only directly affects the intention of use but also indirectly affects behavioural intention through attitude Therefore the operations team could increase the perceived usefulness by increasing the station to increase the behavioural intention

Date of Award	2019
Original language	English
Supervisor	Chien-Hung Wei (Supervisor)