User behavior analysis and improvement strategy for sharing service systems generating negative societal impact

Abstract

The objective of this study is to through statistical analysis of significant results product developers are given strategic advice on service innovation and avoid or reduce the negative social impact Reached the 12th UN Sustainable Development Goal: Responsible Consumption and Production This study aims at the negative impact of the current shared service system on the world Through literature review it analyzes what negative behavior constitutes the negative phenomenon and uses Theory of planned behavior (TPB) and Integrated Behavior Model (IBM) to analyze the negative behavior of users Factors and extend the definition of integrated behavior theory to the impact of new technology on behavior can be discussed in more depth with a case study of Taiwan’s gray zone parking behavior using shared locomotives The results show that attitude perceptual behavior control trustworthiness and responsibility attribution have an impact on behavioral intentions behavioral intentions and habits have a significant impact on gray zone parking behaviors and finally these unique properties provide developers with relevant information in innovative design Suggested measures for improvement

Date of Award	2020
Original language	English
Supervisor	Li-Hsing Shih (Supervisor)