Value co-creation perspective on exploring value of life : A case study of the Cheng Ta Business Administration Association R O C

Abstract

When it is coming for the knowledge-economy time people who manage enterprise should go back school to relearn some professional knowledge and skills in order to combine management practices with theories It is further expected that people would learn excellent professional courses and make friends with a couple of elite people who are from different business to try to create all-win situation and face to the new era of the high technology and net innovation This research is a case which studies the Cheng Ta Business Administration Association (CTBAA) ROC When people graduated from the additional courses which were opened by MBA in NCKU and government Department of Economy they could join this organization I do the research by field investigation to try to figure out why the theory of the value proposition and service-dominant logic have attracted a variety of elite people to go back school to relearn something and what kind of value proposition the CTBAA provide and how to work for the CTBAA to obtain their own values of the cognition and life According to the results of the research I find that when the enterprise managers interact with others they would obey the following principles: attract respect interact and support There are 3-step circulations of the value co-creation; the first is the value proposition; the second is value creation; the third is value statement What kind of activities of the value co-creation do they do then they could obtain value benefit and life value? What kind of activities of the value of proposition could they create the new value? The value proposition can come from enterprise targets missions spirit index concepts excellent tradition and goodness culture When they do that they could attract someone who owns the same concepts to join them Finally it will produce circular positive effects and attract more and more people to join it and naturally form more diverse and closer value co-creation

Date of Award	2019
Original language	English
Supervisor	Shih-Chieh Fang (Supervisor)