What Factors Affect Store’s Willingness to Adopt Mobile Payment Devices – A Case of Business Districts in Tainan City

Abstract

The Survey from Institute for Information Industry (2019) finds the main reason consumers stop using the mobile payment devices is that “the mobile payment devices are not commonly installed in stores ” This paper focuses to investigate the stores and we use survey to examine what factors affect store’s willingness to adopt mobile payment devices Our samples cover some important business districts in Tainan city Firstly we interviewed several stores and which provided us some useful information for constructing the empirical model and designing survey questions Based on the analysis of principal-component factor and ordered probit model our empirical results find perceived usefulness perceived ease of use the adoption of consumers and the compatibility are positively associated with store’s willingness to adopt mobile payment devices However there is no significant evidence between perceived cost the indirect interest of service providers the character of service providers the promotion of the government and store’s willingness to adopt mobile payment devices In our paper we provide government and business of mobile payment devices some suggestions and incentives which are expected to increase the percentage of store’s adopting mobile payment devices

Date of Award	2020
Original language	English
Supervisor	Chun-Li Tsai (Supervisor)