企業管理學系

學生論文

2015年消費者赴日旅遊之決定性因素研究

作者: 金樺, 莊., 2016 六月 24

監督員: Kang, H. (Supervisor)

學生論文: Master's Thesis

An Access-based Consumption Evaluation on Users' Long-term CityBike-renting intention: The Perspective from Consumption Values

作者: 庭昱, 曾., 2018 八月 28

監督員: Chang, H. (Supervisor)

學生論文: Master's Thesis

An Application of Conjoint Analysis to Consumer Preference of Brunch Restaurants in Taiwan

作者: 建翔, 方., 2015 六月 29

監督員: Tsai, Y. (Supervisor)

學生論文: Master's Thesis

An Application of Conjoint Analysis to the Optimal Combination of the Product Attributes of Freemium Mobile Games

作者: 宸杰, 羅., 2016 一月 26

監督員: Chuang, S. (Supervisor)

學生論文: Master's Thesis

An Application of Conjoint Analysis to the Optimal Combination of the Product Attributes of Mobile Phone Product

作者: 氏碧庄, 陳., 2017 六月 20

監督員: Tsai, Y. (Supervisor)

學生論文: Master's Thesis

An ELM model of Facebook Second-hand Marketplace Characteristics on Consumer Respond Action: Impulsiveness as a Moderator

作者: 少騫, 林., 2017 八月 9

監督員: Chang, H. (Supervisor)

學生論文: Master's Thesis

An Examination of the Impact of Hospital Reputation and Trust in Physician on Patient Satisfaction

作者: 適燕, 杜., 2014 八月 5

監督員: Huang, C. Y. (Supervisor)

學生論文: Master's Thesis

An Integrated Model for Continued Online Banking Services Usage Intention: System Usability and System Trust Perspective

作者: 瑞霖, 簡., 2014 八月 5

監督員: Tsai, H. (Supervisor)

學生論文: Doctoral Thesis

An Integration of Antecedents Mediators Moderators and Outcomes of Brand Equity and Behavior Intention

作者: 英凱, 廖., 2014 八月 2

監督員: Fang, S. (Supervisor)

學生論文: Doctoral Thesis

Applying PPM Theory to Investigate Channel Switching Behaviors: Mobile Shopping Self-efficacy and Switching Costs as Moderators

作者: 泗妤, 李., 2015 七月 21

監督員: Chang, H. (Supervisor)

學生論文: Master's Thesis

A study of customer’s resistance behavior on mobile shopping via Status Quo Bias(SQB) Theory

作者: 致廷, 林., 2016 八月 24

監督員: Chang, H. (Supervisor)

學生論文: Master's Thesis

A Study on Corporate Social Responsibility and Corporate Performance in Taiwan and China: A Quantile Regression Approach

作者: 書屏, 呂., 2014 六月 26

監督員: Kang, H. (Supervisor)

學生論文: Doctoral Thesis

A Yale model of Green Message Sharing Intention on Social Networking Sites: Environmental Consciousness as a Moderator

作者: 佩茹, 李., 2018 九月 4

監督員: Chang, H. (Supervisor)

學生論文: Master's Thesis

Consumer Attitude toward Unknown Brand Product: Product Category as Moderator

作者: 佳儀, 林., 2018 七月 10

監督員: Lai, M. (Supervisor)

學生論文: Master's Thesis

Consumer Preferences for Attribute of Hypermarket Stores: A Study Using Conjoint Analysis

作者: 偉, 曾., 2016 九月 7

監督員: Tsai, Y. (Supervisor)

學生論文: Master's Thesis

Consumer Response to Marketing Effect of Corporate Social Responsibility – An Experiment

作者: 于軒, 黃., 2015 六月 24

監督員: Yeh, Q. (Supervisor)

學生論文: Master's Thesis

Consumers' Product Experience Disclosure on Virtual Brand Community: From the Perspective of Privacy Calculus

作者: 浩然, 孫., 2018 十月 5

監督員: Chang, H. (Supervisor)

學生論文: Master's Thesis

Cross-Field Learning in Open Innovation Team: The Perspective of Transactive Memory Systems

作者: 廷宇, 聶., 2015 七月 22

監督員: Chen, S. (Supervisor)

學生論文: Master's Thesis

Effects of China Join ASEAN on MNCs Cross-border M&A

作者: 莉雯, 黃., 2015 一月 8

監督員: Chuang, S. (Supervisor)

學生論文: Doctoral Thesis

Effects of China Join ASEAN on MNCs Cross-border M&A

作者: 莉雯, 黃., 2015 一月 8

監督員: Kang, H. (Supervisor)

學生論文: Doctoral Thesis

Exploring the Adoption of Online Product Reviews via the Yale Model: Brand Commitment and Need-for-cognition as Moderators

作者: 子儀, 葉., 2016 八月 2

監督員: Chang, H. (Supervisor)

學生論文: Master's Thesis

Exploring the Relationship of CSR and Consumer Product Response in a Product-harm Crisis – An Example of Smart Phones

作者: 琇喻, 楊., 2018 七月 18

監督員: Yeh, Q. (Supervisor)

學生論文: Master's Thesis

Factors Affecting the Perceived Value of Customization: A case of Physical Albums

作者: 冠文, 陳., 2018 六月 22

監督員: Lai, M. (Supervisor)

學生論文: Master's Thesis

Factors Influencing International Students to Study at Universities in Taiwan: A Study Using Conjoint Analysis

作者: 秋莊, 黎., 2014 六月 25

監督員: Tsai, Y. (Supervisor)

學生論文: Master's Thesis