國際經營管理研究所(IMBA)

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206 Article
17 Conference contribution
7 Chapter
7 Review article
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2結果

篩選

2007
The impact of websites characteristics and perceived risk on the hedonics and utilitarian motivation that effect online shopping intention
Htaik, S., Chen, J. C. & Ross, W. H., 2007, 於: Proceedings of the International Conference on Electronic Business (ICEB). p. 155-160 6 p.
研究成果: Conference article › 同行評審
The influence of advertising to the purchase intention of mobile phone in Taiwan
Linn, K. P., Chen, J. C. & Ross, W. H., 2007, 於: Proceedings of the International Conference on Electronic Business (ICEB). p. 331-336 6 p.
研究成果: Conference article › 同行評審