每年研究計畫
個人檔案
學歷
- 英國劍橋大學管理學系博士
研究專長
- 行銷管理
- 國際企業經營策略
指紋 查看啟用 Huei-Ting Tsai 的研究主題。這些主題標籤來自此人的作品。共同形成了獨特的指紋。
Internationalization
Business & Economics
Emerging market firms
Business & Economics
Taiwan
Business & Economics
Innovation performance
Business & Economics
Small and medium-sized enterprises
Business & Economics
Emerging markets
Business & Economics
International markets
Business & Economics
Firm performance
Business & Economics
網絡
國家層面的近期外部合作。點選圓點深入探索詳細資料。
研究計畫 2010 2020
研究成果 2009 2020
The effect of inter- and intra-regional geographic diversification strategies on firm performance in China
Tsai, H., Ren, S. & Eisingerich, A. B., 2020 一月 13, 於 : Management Decision. 58, 1, p. 16-38 23 p.研究成果: Article
Geographic diversification
China
Diversification strategy
Firm performance
Diversification
Antecedents of strategic ambidexterity in the context of internationalisation: a panel study of Taiwan Small and median-sized enterprises
Tsai, H-T. & Ren, S., 2019 八月 3, 於 : Technology Analysis and Strategic Management. 31, 8, p. 986-1001 16 p.研究成果: Article
Internationalization
Ambidexterity
Panel study
Taiwan
Median
6
引文
(Scopus)
Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets
Liu, Y., Foscht, T., Eisingerich, A. B. & Tsai, H-T., 2018 五月 1, 於 : Industrial Marketing Management. 71, p. 147-159 13 p.研究成果: Article
Corporate brand
Strategic management
Brand extensions
Profit
Financial performance
13
引文
(Scopus)
Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction
Ren, S., Tsai, H. T. & Eisingerich, A. B., 2016 二月 1, 於 : Journal of Business Research. 69, 2, p. 500-507 8 p.研究成果: Article
Innovation performance
Modeling
Qualitative comparative analysis
Small and medium-sized enterprises
Fuzzy sets
4
引文
(Scopus)
Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility
Tsai, H. T., Chang, H. C. & Tsai, M. T., 2016 九月 1, 於 : Electronic Commerce Research. 16, 3, p. 375-399 25 p.研究成果: Article
Customer satisfaction
Repurchase intention
Corporate Social Responsibility
Disconfirmation
Taiwan
論文
An Integrated Model for Continued Online Banking Services Usage Intention: System Usability and System Trust Perspective
作者: 瑞霖, 簡., 2014 八月 5監督員: Tsai, H. (Supervisor)
學生論文: Doctoral Thesis
Predicting Repurchase Intention for Online Clothing Brands in Taiwan: Quality Disconfirmation Satisfaction and Corporate Social Responsibility
作者: 信政, 張., 2016 四月 21監督員: Tsai, H. (Supervisor)
學生論文: Doctoral Thesis
Rules of Attraction: Do More Knowledgeable Wine Consumers Prefer Channels That Offer More Information?
作者: 泰宇, 陳., 2014 八月 21監督員: Tsai, H. (Supervisor)
學生論文: Master's Thesis
人們為何共享? 客戶旅程觀點分析亞洲消費者加入共享經濟平台之接觸點研究
作者: 佩穎, 李., 2018 八月 22監督員: Tsai, H. (Supervisor)
學生論文: Master's Thesis
人格特質對情緒勞動與工作滿意度之關聯性研究：以太陽能產業從業人員為例
作者: 偉亮, 陳., 2014 八月 1監督員: Tsai, H. (Supervisor)
學生論文: Master's Thesis