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研究成果 2009 2020

  • 298 引文
  • 8 h-指數
  • 12 Article
  • 1 Review article
2020

The effect of inter- and intra-regional geographic diversification strategies on firm performance in China

Tsai, H., Ren, S. & Eisingerich, A. B., 2020 一月 13, 於 : Management Decision. 58, 1, p. 16-38 23 p.

研究成果: Article

Geographic diversification
China
Diversification strategy
Firm performance
Diversification
2019
Internationalization
Ambidexterity
Panel study
Taiwan
Median
2018
6 引文 (Scopus)

Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets

Liu, Y., Foscht, T., Eisingerich, A. B. & Tsai, H. T., 2018 五月, 於 : Industrial Marketing Management. 71, p. 147-159 13 p.

研究成果: Article

Corporate brand
Strategic management
Brand extensions
Profit
Financial performance
2016
13 引文 (Scopus)
Innovation performance
Modeling
Qualitative comparative analysis
Small and medium-sized enterprises
Fuzzy sets
5 引文 (Scopus)
Customer satisfaction
Repurchase intention
Corporate Social Responsibility
Disconfirmation
Taiwan
2015
42 引文 (Scopus)
Innovation performance
Panel data
Degree of internationalization
Marketing research
Small and medium-sized enterprises
18 引文 (Scopus)

Search scope and innovation performance of emerging-market firms

Ren, S., Eisingerich, A. B. & Tsai, H-T., 2015 一月 1, 於 : Journal of Business Research. 68, 1, p. 102-108 7 p.

研究成果: Article

Small and medium-sized enterprises
Supply chain
Innovation performance
Emerging market firms
Learning theory
2014
110 引文 (Scopus)
role identity
leadership
self-efficacy
creativity
employee
11 引文 (Scopus)
International diversification
Emerging market firms
Moderator
Internationalization
Emerging markets
25 引文 (Scopus)
Internet
Internet banking
Taiwan
Usability
Empirical evidence
2013
8 引文 (Scopus)
Kinship
Multinational enterprises
Internationalization
Guanxi
Alliances
2011
33 引文 (Scopus)

Internationalization strategies of emerging markets firms

Tsai, H. T. & Eisingerich, A. B., 2011 一月 17, 於 : California Management Review. 53, 1, p. 114-135 22 p.

研究成果: Article

Emerging market firms
Internationalization strategy
Exporters
Importer
Multinational firms
2009
27 引文 (Scopus)

Persistence and learning: Success factors of taiwanese firms in international markets

Johnson, J., Yin, E. & Tsai, H., 2009 九月 18, 於 : Journal of International Marketing. 17, 3, p. 39-54 16 p.

研究成果: Article

International markets
Success factors
Persistence
International performance
Internationalization