蔡 惠婷

搜尋結果

• An Integrated Model for Continued Online Banking Services Usage Intention: System Usability and System Trust Perspective

  瑞霖, 簡 (Author), Tsai, H.-T. (Supervisor), 2014 8月 5

  學生論文: Doctoral Thesis

• A Study on the Factors Affecting the Reading Motivation of Primary School Students - A Case of Elementary School in Tainan City

  貽雅楊 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• Exploring the factors of using mobile food ordering application with Technology Acceptance Model and Consumption Values

  全閎鄭 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• From Membership Card to Mobile Membership APP: A Research on Customers’ Switching Intention with the PPM Theory

  孟翰石 (Author), Tsai, H.-T. (Supervisor), 2020

  學生論文: Doctoral Thesis

• Game theory analysis of Analysis of the impact of hotel’s Price Discrimination Strategy on Reservation Channel–A Budget Hotel in Changhua as an Example

  雅莉陳 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• Investigating the motivations of customers to share mobile coupons in virtual social communities

  筱瑄蘇 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• Key success factors for the internationalization of SMEs

  忠山尤 (Author), Tsai, H.-T. (Supervisor), 2020

  學生論文: Doctoral Thesis

• Predicting Repurchase Intention for Online Clothing Brands in Taiwan: Quality Disconfirmation Satisfaction and Corporate Social Responsibility

  信政, 張 (Author), Tsai, H.-T. (Supervisor), 2016 4月 21

  學生論文: Doctoral Thesis

• Research on Employees’ Teamwork Performance for Balanced Scorecard and Strategy Maps: Evidence from M Electronic Company

  家羽江 (Author), Tsai, H.-T. (Supervisor), 2020

  學生論文: Doctoral Thesis

• Research on the Key Factors Affecting Consumers' Choice of Mortgage Banks

  家君郭 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• Rules of Attraction: Do More Knowledgeable Wine Consumers Prefer Channels That Offer More Information?

  泰宇, 陳 (Author), Tsai, H.-T. (Supervisor), 2014 8月 21

  學生論文: Master's Thesis

• The Effect of Patent Management Ability on Business Performance

  豪逸魏 (Author), Tsai, H.-T. (Supervisor), 2020

  學生論文: Doctoral Thesis

• The Impact of Community Marketing on Purchasing Intention - Exploring the Moderating Effect of Product Involvement and Community Relations

  宜珊蔡 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• The Impact of Endorser Credibility Features on the Persuasion Effect of YouTube Sponsored Video in Different Consumer Response Situations-Based on the ELM Theory

  筱珺黃 (Author), Tsai, H.-T. (Supervisor), 2020

  學生論文: Doctoral Thesis

• The impact on purchase intention of Gamification-An example of gamification of ranking

  宇棠蔡 (Author), Tsai, H.-T. (Supervisor), 2020

  學生論文: Doctoral Thesis

• The Impacts of Conspicuous Consumption Brand Country of Origin Image Product Quality and Emotional Marketing on Purchase Intentions of Luxury Consumers: A case of German High-end Home Industry

  于凡邱 (Author), Tsai, H.-T. (Supervisor), 2020

  學生論文: Doctoral Thesis

• The Influence of Naturalness on Consumers’ Memory Attitudes and Purchase Intention: Using Perceived Restorativeness Attention-Related and Psychological Well-Being as Mediators

  芝誼李 (Author), Tsai, H.-T. (Supervisor), 2020

  學生論文: Doctoral Thesis

• The Influence of Perceived Value and Perceived Risk on Purchase Intentions for Mobile Coupons

  苡瑄李 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• The Key Factors of Customers’ Purchase Intention of Long-Term Care Commercial Insurance - Based on the Theory of Planned Behavior

  裕媄黃 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• The Study of Generation Y Customer Purchase Intention as Choosing Electric Scooter Based on Theory of Planned Behavior

  詠臻何 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• The Study of the Relationship among Experiential Marketing Brand Image Perceived Value and Impulse Buying – Using IKEA as Example

  盈君陳 (Author), Tsai, H.-T. (Supervisor), 2020

  學生論文: Doctoral Thesis

• Using Technology Acceptance Model to Study Consumer Purchase Intention and Purchase Behavior on the Online Platform

  冠中陳 (Author), Tsai, H.-T. (Supervisor), 2019

  學生論文: Doctoral Thesis

• 人們為何共享? 客戶旅程觀點分析亞洲消費者加入共享經濟平台之接觸點研究

  佩穎, 李 (Author), Tsai, H.-T. (Supervisor), 2018 8月 22

  學生論文: Master's Thesis

• 人格特質對情緒勞動與工作滿意度之關聯性研究：以太陽能產業從業人員為例

  偉亮, 陳 (Author), Tsai, H.-T. (Supervisor), 2014 8月 1

  學生論文: Master's Thesis

• 口碑順序效果、產品涉入度、代言人效果與調節焦點對消費者購買意願之影響

  敬文, 林 (Author), Tsai, H.-T. (Supervisor), 2017 6月 5

  學生論文: Master's Thesis