每年研究成果
每年研究成果
- 5結果
搜尋結果
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2021
The advertising communication effectiveness of using netizen language code-switching in Facebook ads
Kuo, Y. F., Hou, J. R. & Hsieh, Y. H., 2021 11月, 於: Internet Research. 31, 5, p. 1940-1962 23 p.研究成果: Article › 同行評審
1 引文 斯高帕斯（Scopus） -
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market
Kuo, Y. F., Lin, C. H. & Hou, J. R., 2021 3月 10, 於: Internet Research. 31, 2, p. 635-653 19 p.研究成果: Article › 同行評審
3 引文 斯高帕斯（Scopus） -
2019
Can title images predict the emotions and the performance of crowdfunding projects?
Hou, J. R., Zhang, J. J. & Zhang, K., 2019, Proceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019. Bui, T. X. (編輯). IEEE Computer Society, p. 4439-4448 10 p. (Proceedings of the Annual Hawaii International Conference on System Sciences; 卷 2019-January).研究成果: Conference contribution
2 引文 斯高帕斯（Scopus） -
2017
Oppositional brand loyalty in online brand communities: Perspectives on social identity theory and consumer-brand relationship
Kuo, Y. F. & Hou, J. R., 2017, 於: Journal of Electronic Commerce Research. 18, 3, p. 254-268 15 p.研究成果: Article › 同行評審
25 引文 斯高帕斯（Scopus） -
2014
Which brand will you not select? Investigating oppositional brand loyalty from the perspectives on social identity theory and emotions
Kuo, Y. F. & Hou, J. R., 2014 12月 8, 12th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2014. Ting, I-H., Tao, Y-H., Steinbauer, M., Khalil, I., Yang, H-C. & Anderst-Kotsis, G. (編輯). Association for Computing Machinery, Inc, p. 421-427 7 p. (12th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2014).研究成果: Conference contribution