每年研究成果
每年研究成果
- 2結果
搜尋結果
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2019
Can title images predict the emotions and the performance of crowdfunding projects?
Hou, J. R., Zhang, J. J. & Zhang, K., 2019, Proceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019. Bui, T. X. (編輯). IEEE Computer Society, p. 4439-4448 10 p. (Proceedings of the Annual Hawaii International Conference on System Sciences; 卷 2019-January).研究成果: Conference contribution
10 引文 斯高帕斯（Scopus） -
2014
Which brand will you not select? Investigating oppositional brand loyalty from the perspectives on social identity theory and emotions
Kuo, Y. F. & Hou, J. R., 2014 12月 8, 12th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2014. Tao, Y-H., Yang, H-C., Ting, I-H., Steinbauer, M., Khalil, I. & Anderst-Kotsis, G. (編輯). Association for Computing Machinery, p. 421-427 7 p. (12th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2014).研究成果: Conference contribution
1 引文 斯高帕斯（Scopus）