每年研究成果
每年研究成果
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2024
Follow and spread the word: the effects of avatars and message framing in promoting fact checking posts on social media
Hou, J. R. & Kankham, S., 2024 5月 6, 於: Information Technology and People. 37, 4, p. 1717-1752 36 p.研究成果: Article › 同行評審
4 引文 斯高帕斯（Scopus） -
2023
PICTURES THAT ARE WORTH A THOUSAND DONATIONS: HOW EMOTIONS IN PROJECT IMAGES DRIVE THE SUCCESS OF ONLINE CHARITY FUNDRAISING CAMPAIGNS? AN IMAGE DESIGN PERSPECTIVE
Hou, J. R., Zhang, J. & Zhang, K., 2023 6月, 於: MIS Quarterly: Management Information Systems. 47, 2, p. 535-584 50 p.研究成果: Article › 同行評審
24 引文 斯高帕斯（Scopus） -
The service attributes of robo-advisors: a choice-based conjoint analysis
Hou, J. R., Li, Y. H. & Kankham, S., 2023, (Accepted/In press) 於: Information Technology and People.研究成果: Article › 同行評審
1 引文 斯高帕斯（Scopus） -
2022
More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts
Hou, J. R. & Kankham, S., 2022 11月 2, 於: Internet Research. 32, 6, p. 1978-2002 25 p.研究成果: Article › 同行評審
7 引文 斯高帕斯（Scopus） -
2021
The advertising communication effectiveness of using netizen language code-switching in Facebook ads
Kuo, Y. F., Hou, J. R. & Hsieh, Y. H., 2021 11月, 於: Internet Research. 31, 5, p. 1940-1962 23 p.研究成果: Article › 同行評審
7 引文 斯高帕斯（Scopus） -
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market
Kuo, Y. F., Lin, C. H. & Hou, J. R., 2021 3月 10, 於: Internet Research. 31, 2, p. 635-653 19 p.研究成果: Article › 同行評審
10 引文 斯高帕斯（Scopus） -
2017
Oppositional brand loyalty in online brand communities: Perspectives on social identity theory and consumer-brand relationship
Kuo, Y. F. & Hou, J. R., 2017, 於: Journal of Electronic Commerce Research. 18, 3, p. 254-268 15 p.研究成果: Article › 同行評審
52 引文 斯高帕斯（Scopus）