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2015
The Moderating Roles of Perceived Risks and Social Influences with Regard to the Effects of Consumers’ Perceived Value and Online Purchasing
Wu, W. Y., Chen, S. H. & Lu, H. Y., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 269-273 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: Chapter
3 引文 斯高帕斯（Scopus）