• 707 引文
  • 12 h-指數
20052020
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研究成果 2005 2019

篩選
Chapter
2017

Explaining online customer repurchase intentions from a relationship-marketing perspective: An integration of the 4Rs marketing strategy and customer trust

Lin, M. J. & Wang, W. T., 2017 六月 19, Mobile Commerce: Concepts, Methodologies, Tools, and Applications. IGI Global, 卷 3. p. 1230-1259 30 p.

研究成果: Chapter

Marketing
Customer trust
Repurchase intention
Marketing strategy
Customer satisfaction