王 維聰

研究成果

每年研究成果 2005 2011 2012 2014 2015 2016 2019 2021 2022 2023 2023

• 43 Article
• 8 Conference contribution
• 2 Paper
• 1 Chapter
• 1 更多
  • 1 Conference article

每年研究成果

每年研究成果

搜尋結果

• 2017

  Explaining online customer repurchase intentions from a relationship-marketing perspective: An integration of the 4Rs marketing strategy and customer trust

  Lin, M. J. & Wang, W. T., 2017 6月 19, Mobile Commerce: Concepts, Methodologies, Tools, and Applications. IGI Global, 卷 3. p. 1230-1259 30 p.

  研究成果: Chapter

  • Repurchase Intention 100%
  • Customer Trust 99%
  • Marketing 79%
  • Marketing Strategy 67%
  • Mediator 41%
  1 引文 斯高帕斯（Scopus）