A neural networks-based approach for strategic planning

T. William Chien, Chinho Lin, Bertram Tan, Wen Chuan Lee

研究成果: Article同行評審

29 引文 斯高帕斯(Scopus)

摘要

We establish a systematic approach that incorporates neural networks in conjunction with portfolio matrices to assist managers in evaluating and forming strategic plans. Based on the principle of dispersing risks, we also provide a linear integer programming model, which helps in allocating the annual budget optimally among proposed strategies. The approach has been successfully implemented for a major food industry leader in Taiwan for its annual strategic planning. Although a particular portfolio matrix model was adopted in our approach, the framework proposed here can be modified to incorporate other strategy-evaluation measures.

原文English
頁(從 - 到)357-364
頁數8
期刊Information and Management
35
發行號6
DOIs
出版狀態Published - 1999 六月 7

All Science Journal Classification (ASJC) codes

  • 管理資訊系統
  • 資訊系統
  • 資訊系統與管理

指紋

深入研究「A neural networks-based approach for strategic planning」主題。共同形成了獨特的指紋。

引用此