A Preliminary Study on Product Design of Emotional Appeal by Canonical Correlation Analysis of Public Attitudes towards Water-Saving Equipment Based on ABC Model

Kuei Chen Chiu, Chien Lung Chen, Hsin Fa Lin, Yung Hsun Wu, Lan Ting Shih

研究成果: Conference contribution

摘要

This study aims to explore the attitudes of the public toward water-saving equipment. We also explore the impact of affect factor, behavior factor, and cognition factor on the acceptance of the public toward water-saving equipment. We conduct a questionnaire based on the psychology theory, the ABC (Affect, Behavior, and Cognition) model, to investigate the attitudes of the public while using three types of water-saving faucets. The results show that the acceptance of the public toward using water-saving faucets is mainly influenced by affect factor. According to the results, this study suggests that in the implementation of water-saving activities, for design of water-saving equipment the affect appeal should be given priority, and induce people to use water-saving equipment for achieving water-saving purposes through the product design of water-saving equipment with affect appeal.

原文English
主出版物標題2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019
發行者IEEE Computer Society
頁面1501-1505
頁數5
ISBN(電子)9781728138046
DOIs
出版狀態Published - 2019 十二月
事件2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019 - Macao, Macao
持續時間: 2019 十二月 152019 十二月 18

出版系列

名字IEEE International Conference on Industrial Engineering and Engineering Management
ISSN(列印)2157-3611
ISSN(電子)2157-362X

Conference

Conference2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019
國家Macao
城市Macao
期間19-12-1519-12-18

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

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