This study aims to explore the attitudes of the public toward water-saving equipment. We also explore the impact of affect factor, behavior factor, and cognition factor on the acceptance of the public toward water-saving equipment. We conduct a questionnaire based on the psychology theory, the ABC (Affect, Behavior, and Cognition) model, to investigate the attitudes of the public while using three types of water-saving faucets. The results show that the acceptance of the public toward using water-saving faucets is mainly influenced by affect factor. According to the results, this study suggests that in the implementation of water-saving activities, for design of water-saving equipment the affect appeal should be given priority, and induce people to use water-saving equipment for achieving water-saving purposes through the product design of water-saving equipment with affect appeal.