A strategic bargaining decision support model for project-based alliance

Min Ren Yan, Sheng Tun Li

研究成果: Conference contribution

摘要

Project businesses and project-based strategic alliances have become an innovative business model to obtain synergistic competitiveness in the highly competitive market. However, in the practices of the alliances, conflicts and bargaining between team members are frequently occurred, while companies are seeking to maximize their own profits in the course of executing the cooperative project. Thus, to satisfy both parties, a bargaining decision support model is of great necessity for estimating the acceptable rewards of the cooperative parties which is crucial for enhancing the possibility of reaching a win-win agreement in the bargaining. In this paper, we develop a sequential bargaining model to support strategic bargaining decisions. The model, based on Dynamics Game Theory, can estimate acceptable prices for participants in accordance with each party's costs and needs for the project's revenue. Since the partner's qualification and reputation constitute certain risks of the alliance, the alliance risk discount factors are additionally considered in the proposed model by incorporating fuzzy sets and utility-based assessment methods. The integrated model enables strategic-alliance companies to estimate their bargaining positions in different cases and select proper bargaining strategies in a systematic and rational manner, so as to maintain their right businesses.

原文English
主出版物標題IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011
主出版物子標題2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making
頁面121-128
頁數8
DOIs
出版狀態Published - 2011 八月 10
事件Symposium Series on Computational Intelligence, IEEE SSCI 2011 - 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making, MCDM 2011 - Paris, France
持續時間: 2011 四月 112011 四月 15

出版系列

名字IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making

Other

OtherSymposium Series on Computational Intelligence, IEEE SSCI 2011 - 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making, MCDM 2011
國家France
城市Paris
期間11-04-1111-04-15

指紋

Industry
Game theory
Fuzzy sets
Decision support model
Alliances
Profitability
Costs
Strategic alliances
Win-win
Bargaining model
Profit
Integrated model
Revenue
Sequential bargaining
Dynamic games
Project business
Business model
Qualification
Competitive market
Discount factor

All Science Journal Classification (ASJC) codes

  • Artificial Intelligence
  • Computational Theory and Mathematics
  • Decision Sciences (miscellaneous)

引用此文

Yan, M. R., & Li, S. T. (2011). A strategic bargaining decision support model for project-based alliance. 於 IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making (頁 121-128). [5949262] (IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making). https://doi.org/10.1109/SMDCM.2011.5949262
Yan, Min Ren ; Li, Sheng Tun. / A strategic bargaining decision support model for project-based alliance. IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making. 2011. 頁 121-128 (IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making).
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Yan, MR & Li, ST 2011, A strategic bargaining decision support model for project-based alliance. 於 IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making., 5949262, IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making, 頁 121-128, Symposium Series on Computational Intelligence, IEEE SSCI 2011 - 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making, MCDM 2011, Paris, France, 11-04-11. https://doi.org/10.1109/SMDCM.2011.5949262

A strategic bargaining decision support model for project-based alliance. / Yan, Min Ren; Li, Sheng Tun.

IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making. 2011. p. 121-128 5949262 (IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making).

研究成果: Conference contribution

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Yan MR, Li ST. A strategic bargaining decision support model for project-based alliance. 於 IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making. 2011. p. 121-128. 5949262. (IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making). https://doi.org/10.1109/SMDCM.2011.5949262