A strategic bargaining decision support model for project-based alliance

Min Ren Yan, Sheng Tun Li

研究成果: Conference contribution

1 引文 斯高帕斯(Scopus)

摘要

Project businesses and project-based strategic alliances have become an innovative business model to obtain synergistic competitiveness in the highly competitive market. However, in the practices of the alliances, conflicts and bargaining between team members are frequently occurred, while companies are seeking to maximize their own profits in the course of executing the cooperative project. Thus, to satisfy both parties, a bargaining decision support model is of great necessity for estimating the acceptable rewards of the cooperative parties which is crucial for enhancing the possibility of reaching a win-win agreement in the bargaining. In this paper, we develop a sequential bargaining model to support strategic bargaining decisions. The model, based on Dynamics Game Theory, can estimate acceptable prices for participants in accordance with each party's costs and needs for the project's revenue. Since the partner's qualification and reputation constitute certain risks of the alliance, the alliance risk discount factors are additionally considered in the proposed model by incorporating fuzzy sets and utility-based assessment methods. The integrated model enables strategic-alliance companies to estimate their bargaining positions in different cases and select proper bargaining strategies in a systematic and rational manner, so as to maintain their right businesses.

原文English
主出版物標題IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011
主出版物子標題2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making
頁面121-128
頁數8
DOIs
出版狀態Published - 2011
事件Symposium Series on Computational Intelligence, IEEE SSCI 2011 - 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making, MCDM 2011 - Paris, France
持續時間: 2011 四月 112011 四月 15

出版系列

名字IEEE SSCI 2011 - Symposium Series on Computational Intelligence - MCDM 2011: 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making

Other

OtherSymposium Series on Computational Intelligence, IEEE SSCI 2011 - 2011 IEEE Symposium on Computational Intelligence in Multicriteria Decision-Making, MCDM 2011
國家/地區France
城市Paris
期間11-04-1111-04-15

All Science Journal Classification (ASJC) codes

  • 人工智慧
  • 計算機理論與數學
  • 決策科學(雜項)

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