TY - JOUR
T1 - A strategic framework for new service development
AU - Lyu, Jr Jung
PY - 2005
Y1 - 2005
N2 - The trends of increasing globalisation and accelerating technological progress have led services to predominate in most developed economies. Thus, the development of new service industries is strongly emphasised in many countries. However, the process of New Service Development (NSD) is still not well-understood. This paper proposes a matrix to analyse new service development and to elaborate its strategic implications using a field study approach. Findings in this research are based on a national initiative to create new knowledge-based service industries in Taiwan where over ten technology-related business service systems have been proposed in the programme. Observations from empirical results also examine the appropriateness of applying systems engineering in NSD.
AB - The trends of increasing globalisation and accelerating technological progress have led services to predominate in most developed economies. Thus, the development of new service industries is strongly emphasised in many countries. However, the process of New Service Development (NSD) is still not well-understood. This paper proposes a matrix to analyse new service development and to elaborate its strategic implications using a field study approach. Findings in this research are based on a national initiative to create new knowledge-based service industries in Taiwan where over ten technology-related business service systems have been proposed in the programme. Observations from empirical results also examine the appropriateness of applying systems engineering in NSD.
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U2 - 10.1504/IJSOM.2005.006493
DO - 10.1504/IJSOM.2005.006493
M3 - Article
AN - SCOPUS:39149118178
SN - 1744-2370
VL - 1
SP - 123
EP - 133
JO - International Journal of Services and Operations Management
JF - International Journal of Services and Operations Management
IS - 2
ER -