A study of brand & product strategies for technological SMEs

Jui Hung Cheng, Shuo Fang Liu

研究成果: Conference contribution

摘要

Brand and product developments are the cores for small and medium-sized enterprises (SMEs) to keep their long-Term competitiveness. The goals are to plan products which satisfy customer requirements and to ensure products are developed timely and to fit the market trend. This study began with research references related to resources, product benefits, and brand strategies for SMEs. The analyses include the development of technical cross-platform products, and a successful business model of brand marketing strategy. The concept of technology diamond model (TDM) was proposed to technological SMEs along with the brand and product strategy. The way of introducing this strategy into actual practices, the purpose is to provide a systematic process to proceed with plans of product developments against basic market and customer requirements. To develop a set of brand strategies which meet enterprises' requirements to contribute to enterprises' sustainable development and keep their competitiveness.

原文English
主出版物標題Proceedings of the 2017 IEEE International Conference on Applied System Innovation
主出版物子標題Applied System Innovation for Modern Technology, ICASI 2017
編輯Teen-Hang Meen, Artde Donald Kin-Tak Lam, Stephen D. Prior
發行者Institute of Electrical and Electronics Engineers Inc.
頁面1469-1472
頁數4
ISBN(電子)9781509048977
DOIs
出版狀態Published - 2017 七月 21
事件2017 IEEE International Conference on Applied System Innovation, ICASI 2017 - Sapporo, Japan
持續時間: 2017 五月 132017 五月 17

出版系列

名字Proceedings of the 2017 IEEE International Conference on Applied System Innovation: Applied System Innovation for Modern Technology, ICASI 2017

Other

Other2017 IEEE International Conference on Applied System Innovation, ICASI 2017
國家Japan
城市Sapporo
期間17-05-1317-05-17

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Computer Science Applications
  • Hardware and Architecture
  • Safety, Risk, Reliability and Quality
  • Mechanical Engineering
  • Media Technology
  • Health Informatics
  • Instrumentation

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