A study of contextual rules for Web storefronts based on E-marketing in the agent-mediated electronic commerce

Wen Shan Lin, Nathalie Cassaigne

研究成果: Paper

3 引文 斯高帕斯(Scopus)

摘要

Electronic commerce is set to be a major application area of agent technology, however, intelligent agents need to improve the effectiveness of their searching capabilities. This study employs the knowledge of human search as a basis for agents to adopt in the dynamic environment of electronic commerce. It is presumed user builds an understanding of the web site, in particular of the marketing strategy and tactics used in a site when he does browsing or searching. This knowledge is extracted and deducted from E-marketing strategies and is translated to contextual rules. The rules can then be used to programme intelligent agents in order to improve recall and precision rates of search results.

原文English
頁面85-89
頁數5
出版狀態Published - 2002 一月 1
事件2002 IEEE International Engineering Management Conference - Cambridge, United Kingdom
持續時間: 2002 八月 182002 八月 20

Other

Other2002 IEEE International Engineering Management Conference
國家United Kingdom
城市Cambridge
期間02-08-1802-08-20

All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Management Science and Operations Research

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  • 引用此

    Lin, W. S., & Cassaigne, N. (2002). A study of contextual rules for Web storefronts based on E-marketing in the agent-mediated electronic commerce. 85-89. 論文發表於 2002 IEEE International Engineering Management Conference, Cambridge, United Kingdom.