Electronic commerce is set to be a major application area of agent technology, however, intelligent agents need to improve the effectiveness of their searching capabilities. This study employs the knowledge of human search as a basis for agents to adopt in the dynamic environment of electronic commerce. It is presumed user builds an understanding of the web site, in particular of the marketing strategy and tactics used in a site when he does browsing or searching. This knowledge is extracted and deducted from E-marketing strategies and is translated to contextual rules. The rules can then be used to programme intelligent agents in order to improve recall and precision rates of search results.
|出版狀態||Published - 2002 一月 1|
|事件||2002 IEEE International Engineering Management Conference - Cambridge, United Kingdom|
持續時間: 2002 八月 18 → 2002 八月 20
|Other||2002 IEEE International Engineering Management Conference|
|期間||02-08-18 → 02-08-20|
All Science Journal Classification (ASJC) codes
- Management Science and Operations Research