A study of effectiveness and satisfaction of cloud crmusers in Taiwan's enterprises

Pei Hsuan Hsieh, Chiao Ling Huang

研究成果: Conference contribution

摘要

Cloud computing in recent years has become a popular IT application. In Taiwan, enterprises currently using CRM (Customer Relationship Management) applications seek to take advantages of cloud computing features to enhance CRM effectiveness. However, despite international IT service providers' investments in Taiwan's market for establishing a cloud computing environment for CRM users, no statistics are available to reflect experience with actual use. Therefore, the purposes of this study are to understand the satisfaction levels of the current cloud CRM users (i.e., Taiwan's enterprises) and to determine the key factors, which significantly affect enterprises' managerial effectiveness and users' satisfaction with cloud CRM. The basis for the research model is the Information System Success model and the characteristics of SaaS and CRM. This study has obtained contacts with Taiwan's enterprises currently using cloud CRM, and the complete analyses of valid survey responses will occur shortly.

原文English
主出版物標題International Conference on Information Systems, ICIS 2012
頁面4018-4029
頁數12
出版狀態Published - 2012
事件International Conference on Information Systems, ICIS 2012 - Orlando, FL, United States
持續時間: 2012 十二月 162012 十二月 19

出版系列

名字International Conference on Information Systems, ICIS 2012
5

Other

OtherInternational Conference on Information Systems, ICIS 2012
國家/地區United States
城市Orlando, FL
期間12-12-1612-12-19

All Science Journal Classification (ASJC) codes

  • 電腦科學應用
  • 統計、概率和不確定性
  • 應用數學
  • 圖書館與資訊科學

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