A study of virtual product consumption from the expectancy disconfirmation and symbolic consumption perspectives

Wei Tsong Wang, Wen Hung Chang

研究成果: Article同行評審

25 引文 斯高帕斯(Scopus)

摘要

Researchers have not specifically considered the determinants of satisfaction and repurchase intention with regard to virtual products. Using the expectancy disconfirmation model and symbolic consumption theory, this study presents and empirically examines a model of customer satisfaction and repurchase intention in this context. Using structural equation modeling to analyze the data collected from 477 consumers of virtual products, this study validates the influence of perceived customization and perceived sociability on customer satisfaction and repurchase intention with regard to virtual products. Additionally, this study statistically confirms the important mediating roles of outcome expectations and perceived quality in the indirect effects of perceived customization and perceived sociability on customer satisfaction. This study also verifies that customer satisfaction is a critical mediator of the indirect influence of the other four constructs in the proposed model on the consumers’ repurchase intention with regard to virtual products.

原文English
頁(從 - 到)887-908
頁數22
期刊Information Systems Frontiers
16
發行號5
DOIs
出版狀態Published - 2014 10月 8

All Science Journal Classification (ASJC) codes

  • 理論電腦科學
  • 軟體
  • 資訊系統
  • 電腦網路與通信

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