A Study on Developing the Kansei Engineering of Jewellery in Female Users: Take PANDORA Jewellery for Example

Jia Xuan Han, Min yuan Ma

研究成果: Conference contribution

摘要

From ancient to modern times, jewellery is an important decorative object and has been playing an important role in expressing self-motion, as well as practical function. Females are the embodiment of it. Being a carrier of affection, the research of Kansei image of jewellery becomes increasingly important. However, few research have been done focusing on the Kansei image of jewellery based on the current literature on jewellery. Therefore, the objectives of this study are as follows: (1) to classify female jewellery lovers into different groups based on HEXACO model; (2) to investigate the Kansei image of jewellery of different ethnic groups and find the corresponding relation of personality traits and jewellery images. The research process is divided into three stages. (1) The first stage is to screen the experimental samples and words related to jewellery. (2) The second stage is to do the Likert scale investigation based on the HEXACO model and charms image. (3) The third stage is the data analysis. By doing the Factor Analysis, the kinds of image factors which are corresponded to different personality traits will be discussed. In view of the analysis presented above, the study aims to construct a female perceptual image of jewellery, develop the image table of jewellery corresponding to different female ethnic groups, and build up the systematic impression between designers and users. The experimental results can be used as the reference for the jewellery-related manufacturers in jewellery design, sales and use.

原文English
主出版物標題Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018
編輯Shinichi Koyama, Toshimasa Yamanaka, Pierre Levy, Anitawati Mohd Lokman, Kuohsiang Chen
發行者Springer Verlag
頁面94-103
頁數10
ISBN(列印)9789811086113
DOIs
出版狀態Published - 2018 一月 1
事件7th International Conference on Kansei Engineering and Emotion Research, KEER 2018 - Kuching, Malaysia
持續時間: 2018 三月 192018 三月 22

出版系列

名字Advances in Intelligent Systems and Computing
739
ISSN(列印)2194-5357

Other

Other7th International Conference on Kansei Engineering and Emotion Research, KEER 2018
國家Malaysia
城市Kuching
期間18-03-1918-03-22

All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

指紋 深入研究「A Study on Developing the Kansei Engineering of Jewellery in Female Users: Take PANDORA Jewellery for Example」主題。共同形成了獨特的指紋。

引用此