A Study on Tea Drinking Experience Factors of Kong Fu Tea in Southern Fujian Province of China

Biyun Hong, Min-Yuan Ma

研究成果: Conference contribution

摘要

With the development of experience economy, tea drinking ceremony which has strong experience is beginning to receive attention. Especially Kong Fu Tea in southern Fujian province in China. The ceremony of it is complex, coherent and orderly. It is hard for beginner to understand and experience effectively. So, achieve users’ experience needs and factors of it is important. Therefore, the research tried to use POEMS framework which is a tool of activity-focused research to observe and record the users. And then to extract the experience factors of tea drinking of Kong Fu Tea in southern Fujian province of China. Applied Quantification Theory Type I to analysis the relationship between the factors and the users’ feeling of good experience. According to the results of QTTI, proposed three notices for creating a nice experience for the type of tea drinking through Focus Groups Method. It hopes to provide some reference for the relevant people and promote the development of tea drinking experience of Kong Fu Tea.

原文English
主出版物標題Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design
編輯Shuichi Fukuda
發行者Springer Verlag
頁面412-417
頁數6
ISBN(列印)9783030204402
DOIs
出版狀態Published - 2020 一月 1
事件AHFE International Conference on Affective and Pleasurable Design, 2019 - Washington D.C., United States
持續時間: 2019 七月 242019 七月 28

出版系列

名字Advances in Intelligent Systems and Computing
952
ISSN(列印)2194-5357
ISSN(電子)2194-5365

Conference

ConferenceAHFE International Conference on Affective and Pleasurable Design, 2019
國家United States
城市Washington D.C.
期間19-07-2419-07-28

    指紋

All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

引用此

Hong, B., & Ma, M-Y. (2020). A Study on Tea Drinking Experience Factors of Kong Fu Tea in Southern Fujian Province of China. 於 S. Fukuda (編輯), Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design (頁 412-417). (Advances in Intelligent Systems and Computing; 卷 952). Springer Verlag. https://doi.org/10.1007/978-3-030-20441-9_43