TY - GEN
T1 - A Study on Tea Drinking Experience Factors of Kong Fu Tea in Southern Fujian Province of China
AU - Hong, Biyun
AU - Ma, Min-Yuan
PY - 2020/1/1
Y1 - 2020/1/1
N2 - With the development of experience economy, tea drinking ceremony which has strong experience is beginning to receive attention. Especially Kong Fu Tea in southern Fujian province in China. The ceremony of it is complex, coherent and orderly. It is hard for beginner to understand and experience effectively. So, achieve users’ experience needs and factors of it is important. Therefore, the research tried to use POEMS framework which is a tool of activity-focused research to observe and record the users. And then to extract the experience factors of tea drinking of Kong Fu Tea in southern Fujian province of China. Applied Quantification Theory Type I to analysis the relationship between the factors and the users’ feeling of good experience. According to the results of QTTI, proposed three notices for creating a nice experience for the type of tea drinking through Focus Groups Method. It hopes to provide some reference for the relevant people and promote the development of tea drinking experience of Kong Fu Tea.
AB - With the development of experience economy, tea drinking ceremony which has strong experience is beginning to receive attention. Especially Kong Fu Tea in southern Fujian province in China. The ceremony of it is complex, coherent and orderly. It is hard for beginner to understand and experience effectively. So, achieve users’ experience needs and factors of it is important. Therefore, the research tried to use POEMS framework which is a tool of activity-focused research to observe and record the users. And then to extract the experience factors of tea drinking of Kong Fu Tea in southern Fujian province of China. Applied Quantification Theory Type I to analysis the relationship between the factors and the users’ feeling of good experience. According to the results of QTTI, proposed three notices for creating a nice experience for the type of tea drinking through Focus Groups Method. It hopes to provide some reference for the relevant people and promote the development of tea drinking experience of Kong Fu Tea.
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U2 - 10.1007/978-3-030-20441-9_43
DO - 10.1007/978-3-030-20441-9_43
M3 - Conference contribution
AN - SCOPUS:85067300632
SN - 9783030204402
T3 - Advances in Intelligent Systems and Computing
SP - 412
EP - 417
BT - Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design
A2 - Fukuda, Shuichi
PB - Springer Verlag
T2 - AHFE International Conference on Affective and Pleasurable Design, 2019
Y2 - 24 July 2019 through 28 July 2019
ER -