A study on the relationship between form features and images of concept bicycles using the theory of archetype

Meng Dar Shieh, Fang Chen Hsu, Chi Wei Huang

研究成果: Conference contribution

摘要

Two-wheel electric vehicles have gradually attracted people’s attentions in recent years, thus more designers focus on styling designs to satisfy consumers’ psychological demands. A product need to satisfy consumers’ expectation with not only nice appearance and functions, but also a good image. A product with its definite image can create its segment in the marketplace. This study applies the archetype theory in product form design, and takes the concept bicycle as a case study. The classification of morphological features is carried out by a great deal of concept bicycle images. Then 60 samples made according the morphological chart are used for image evaluation. Finally, the relationship between form features and image perceptions is built by back-propagation artificial Neural Network (NN). According to the results, the pattern of the Innocent archetype has a similar condition as the Jester archetype. Both of them correspond to the styling with a strong sense of volume and perfectly round form. For the Explorer archetype, the riding posture has a large effect on sub-jects’ image perceptions. Meanwhile, the handlebar and drive system have enormous effects on image perceptions as well. The image perceptions of the Sage, Outlaw, Lover, and Ruler archetypes are conducted to be different by colors, materials, and curved surfaces on the image cognition map. But, those three factors above cannot be recognized by the samples drawn in gray. Moreover, the form features for each archetype have been carried out. These would be useful for the designs of concept bicycle.

原文English
主出版物標題HCI International 2017 - Posters Extended Abstracts - 19th International Conference, HCI International 2017, Proceedings
編輯Constantine Stephanidis
發行者Springer Verlag
頁面602-611
頁數10
ISBN(列印)9783319587523
DOIs
出版狀態Published - 2017
事件19th International Conference on Human-Computer Interaction, HCI International 2017 - Vancouver, Canada
持續時間: 2017 七月 92017 七月 14

出版系列

名字Communications in Computer and Information Science
714
ISSN(列印)1865-0929

Other

Other19th International Conference on Human-Computer Interaction, HCI International 2017
國家/地區Canada
城市Vancouver
期間17-07-0917-07-14

All Science Journal Classification (ASJC) codes

  • 電腦科學(全部)
  • 數學(全部)

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