Adapting different media types to trust development in the supply chain

William H. Ross, Jeng Chung Victor Chen, Shaoyu F. Huang

研究成果: Article同行評審

13 引文 斯高帕斯(Scopus)

摘要

Building on a model of loyalty and mutual trust offered by Das (2005), the present paper proposes that different forms of communication media are most appropriate for different levels of trust in supply chains. Specifically, visually-based media (e.g., face-to-face, videoconferencing) are most appropriate when seeking to first establish trust. Audio-based media (e.g., telephone, Voice over Internet Protocol) are appropriate for semi-stable relationships where trust has been established. Text-based media (e.g., e-mail, discussion lists) should be reserved for those relationships that are well-established and where trust levels are high. The paper issues a call for research to test this framework.

原文English
頁(從 - 到)373-386
頁數14
期刊International Journal of Management and Enterprise Development
4
發行號4
DOIs
出版狀態Published - 2007

All Science Journal Classification (ASJC) codes

  • 商業與國際管理
  • 管理科學與經營研究

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