TY - GEN
T1 - An Analysis of the Attractiveness of Shared Bike in Mainland China
AU - Lin, Xing Min
AU - Ho, Chun Heng
AU - Lin, Zhong Zhen
AU - Zhang, Bao Yi
N1 - Publisher Copyright:
© 2018, Springer Nature Singapore Pte Ltd.
PY - 2018
Y1 - 2018
N2 - The emergence of shared bikes in mainland China is a product of the technological experience economy. It offers an efficient solution to “the last kilometre” problem, achieving the goal of green journey, and maximizing of public resource use ratio. Since its emergence, it has shown powerful and trendy development towards the great metropolitan. With OFO, MOBIKE, and HELLOBIKE as representatives, the shared bike journey is now the third largest among public transportation choices, playing an important role in improving city transportation efficiency, promoting energy conservation, and emission reduction. This analysis is based on online questionnaires after selecting heavy users of shared bikes. Through EGM (Evaluation Grid Method) the interviews were conducted. After that, the characteristics were identified to formulate an evaluation grid diagram and a questionnaire was compiled again to go through quantitative theory type analysis, probing into consumers’ preference level, and prompting their willingness.
AB - The emergence of shared bikes in mainland China is a product of the technological experience economy. It offers an efficient solution to “the last kilometre” problem, achieving the goal of green journey, and maximizing of public resource use ratio. Since its emergence, it has shown powerful and trendy development towards the great metropolitan. With OFO, MOBIKE, and HELLOBIKE as representatives, the shared bike journey is now the third largest among public transportation choices, playing an important role in improving city transportation efficiency, promoting energy conservation, and emission reduction. This analysis is based on online questionnaires after selecting heavy users of shared bikes. Through EGM (Evaluation Grid Method) the interviews were conducted. After that, the characteristics were identified to formulate an evaluation grid diagram and a questionnaire was compiled again to go through quantitative theory type analysis, probing into consumers’ preference level, and prompting their willingness.
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U2 - 10.1007/978-981-10-8612-0_24
DO - 10.1007/978-981-10-8612-0_24
M3 - Conference contribution
AN - SCOPUS:85044226488
SN - 9789811086113
T3 - Advances in Intelligent Systems and Computing
SP - 218
EP - 228
BT - Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018
A2 - Koyama, Shinichi
A2 - Yamanaka, Toshimasa
A2 - Levy, Pierre
A2 - Mohd Lokman, Anitawati
A2 - Chen, Kuohsiang
PB - Springer Verlag
T2 - 7th International Conference on Kansei Engineering and Emotion Research, KEER 2018
Y2 - 19 March 2018 through 22 March 2018
ER -