An analysis of users’ decision-making of demands in city sharing bicycles with application of environmental management

Sharing bicycles is one of the experience in sharing economy in terms of traveling, which efficiently address the subject of “last kilometer” and “green travel” whilst maximizing utilization ratio of public resources and playing a key role in improving city transportation efficiency and optimizing energy conservation and emission reduction. In the face of complex and various demands of consumers, in order to have a better cycling experience for consumers and meeting the needs of them, a favorable, comfortable and innovative design is a key aspect worthy of consideration. Based on the idea of environmental protection, this thesis analyzes the service properties of shared-bicycle, taking into consideration of consumer needs, preferences. By document collection, consumer questionnaire, SPSS statistics analysis, the framework of product properties is revised and adjusted, increasing research credibility. Through quality function deployment, consumers’ requirements towards sharing-bicycle service are gained, which will be conducive to companies converting consumer requirements to technical requirements, improving and prompting product service properties. Lastly, by Grey relational analysis, the importance level of each quality properties of products are determined. Through analysis into and ranking among advantages and disadvantages of the top five brands in the market, proper reference is set out for companies develop and improve product qualities, enabling products to truly meet the demands of customers, and to maintain a better urban environment in terms of order and safety.