TY - JOUR
T1 - An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps
AU - Chen, Jengchung Victor
AU - Ruangsri, Sirapattra
AU - Ha, Quang An
AU - Widjaja, Andree E.
N1 - Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022
Y1 - 2022
N2 - Augmented Reality (AR) technology has been increasingly utilised in mobile shopping apps to enhance consumers’ mobile shopping experiences, thereby affecting consumers’ impulse buying behaviour. Drawing upon the Spatial Presence Theory and the Elaboration Likelihood Model, the current study aims to empirically investigate AR-related factors (vividness, spatial accuracy, local presence) and their impacts on impulse buying behaviour related factors (arousal, perceived diagnosticity, and urge to buy impulsively) in the context of AR mobile shopping apps. In this study, an experiment employing a full 2X2 factorial between-subject experimental design was carried out. There were a total of 137 participants actively involved in this experiment. The data analysis results and findings, along with the implications of this study, are provided in the paper.
AB - Augmented Reality (AR) technology has been increasingly utilised in mobile shopping apps to enhance consumers’ mobile shopping experiences, thereby affecting consumers’ impulse buying behaviour. Drawing upon the Spatial Presence Theory and the Elaboration Likelihood Model, the current study aims to empirically investigate AR-related factors (vividness, spatial accuracy, local presence) and their impacts on impulse buying behaviour related factors (arousal, perceived diagnosticity, and urge to buy impulsively) in the context of AR mobile shopping apps. In this study, an experiment employing a full 2X2 factorial between-subject experimental design was carried out. There were a total of 137 participants actively involved in this experiment. The data analysis results and findings, along with the implications of this study, are provided in the paper.
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U2 - 10.1080/0144929X.2021.1987523
DO - 10.1080/0144929X.2021.1987523
M3 - Article
AN - SCOPUS:85117247346
SN - 0144-929X
VL - 41
SP - 3360
EP - 3381
JO - Behaviour and Information Technology
JF - Behaviour and Information Technology
IS - 15
ER -