An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps

Jengchung Victor Chen, Sirapattra Ruangsri, Quang An Ha, Andree E. Widjaja

研究成果: Article同行評審

1 引文 斯高帕斯(Scopus)

摘要

Augmented Reality (AR) technology has been increasingly utilised in mobile shopping apps to enhance consumers’ mobile shopping experiences, thereby affecting consumers’ impulse buying behaviour. Drawing upon the Spatial Presence Theory and the Elaboration Likelihood Model, the current study aims to empirically investigate AR-related factors (vividness, spatial accuracy, local presence) and their impacts on impulse buying behaviour related factors (arousal, perceived diagnosticity, and urge to buy impulsively) in the context of AR mobile shopping apps. In this study, an experiment employing a full 2X2 factorial between-subject experimental design was carried out. There were a total of 137 participants actively involved in this experiment. The data analysis results and findings, along with the implications of this study, are provided in the paper.

原文English
期刊Behaviour and Information Technology
DOIs
出版狀態Accepted/In press - 2021

All Science Journal Classification (ASJC) codes

  • 發展與教育心理學
  • 藝術與人文(雜項)
  • 社會科學 (全部)
  • 人機介面

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