An integrated analysis of critical factor selection and service quality evaluation for shopping platform services

研究成果: Conference contribution

2 引文 斯高帕斯(Scopus)

摘要

Nowadays, online and television (TV) shopping platforms, such as the shopping platform service, are becoming extremely popular. Despite these technological advances, there are some disputes resulting from the misunderstanding between real products and virtual ones. Consequently, many traditional physical sellers have been transforming their businesses to sell goods on TV. In recent years, the development of internet - applied shopping, such as MOD (Multimedia on Demand) in Taiwan, has brought shopping platform services to another new milestone. Shopping platform services have no limitations in relation to showcase space and business closing times. Therefore, shopping platform services are becoming more important than ever. Understanding customers' attitudes about shopping platforms efficiently helps shopping platform service providers to improve their service qualities and increase their market size. In this study, a novel MCDM (Multiple Criteria Decision Making) approach is used to solve the decision of service quality for shopping platform services. By applying this analytical process, this study determines the critical factors of shopping platform services that customers care about and identifies the service aspects/criteria and their corresponding service strategy groups.

原文English
主出版物標題2011 International Conference on ICT Convergence, ICTC 2011
頁面691-696
頁數6
DOIs
出版狀態Published - 2011 十二月 23
事件2011 International Conference on ICT Convergence, ICTC 2011 - Seoul, Korea, Republic of
持續時間: 2011 九月 282011 九月 30

出版系列

名字2011 International Conference on ICT Convergence, ICTC 2011

Conference

Conference2011 International Conference on ICT Convergence, ICTC 2011
國家Korea, Republic of
城市Seoul
期間11-09-2811-09-30

All Science Journal Classification (ASJC) codes

  • Information Systems

指紋 深入研究「An integrated analysis of critical factor selection and service quality evaluation for shopping platform services」主題。共同形成了獨特的指紋。

  • 引用此

    Lin, C-L. (2011). An integrated analysis of critical factor selection and service quality evaluation for shopping platform services. 於 2011 International Conference on ICT Convergence, ICTC 2011 (頁 691-696). [6082711] (2011 International Conference on ICT Convergence, ICTC 2011). https://doi.org/10.1109/ICTC.2011.6082711