An integrated framework for modelling the adoptive behaviour of online product recommendations

研究成果: Conference contribution

2 引文 斯高帕斯(Scopus)

摘要

A new-product recommendation system supports users in making buying decisions. The method representing recommending results in accordance with users' preferences is one of the crucial technologies for persuading users to adopt the recommendations. A body of literature proposes technical improvements in recommendation systems (RS). However, the research that investigates users' behaviour toward adopting results presented by the RS is scarce. This paper targets the online scenario that customers provide post-purchase opinions; in this case, e-word-of-mouth (eWOMs). It investigates the choice model in terms of adoptive and evaluative behaviour of the eWOMs receivers (users of the recommendation systems). This paper presents ongoing research that proposes an integrated framework that links literature on the use of product recommendation systems.

原文English
主出版物標題International Conference for Internet Technology and Secured Transactions, ICITST 2009
出版狀態Published - 2009 12月 1
事件International Conference for Internet Technology and Secured Transactions, ICITST 2009 - London, United Kingdom
持續時間: 2009 11月 92009 11月 12

出版系列

名字International Conference for Internet Technology and Secured Transactions, ICITST 2009

Conference

ConferenceInternational Conference for Internet Technology and Secured Transactions, ICITST 2009
國家/地區United Kingdom
城市London
期間09-11-0909-11-12

All Science Journal Classification (ASJC) codes

  • 電腦科學(全部)

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