Analysis of COVID-19-Related User Content on the Baseball Bulletin Board in 2020 through Text Mining

Shang Chun Ma, Ching Ya Su, Sheng Fong Chen, Shintaro Sato, Shang Ming Ma

研究成果: Article同行評審

摘要

The world engaged in online sport watching during COVID-19. Fortunately, in Taiwan, the pandemic was stably controlled in 2020, allowing for the continuation of the Chinese Professional Baseball League (CPBL); this attracted international attention and encouraged relevant discussions on social media in Taiwan. In the present study, through text mining, we analyzed user content (e.g., the concepts of sports service quality and social identity) on the Professional Technology Temple (PTT) baseball board—the largest online bulletin board system in Taiwan. A predictive model was constructed to assess PTT users’ COVID-19-related comments in 2020. A total of 422 articles and 21,167 comments were retrieved. PTT users interacted more frequently during the closed-door period, particularly during the beginning of the CPBL in April. Effective pandemic prevention, which garnered global attention to the league, generated a sense of national identity among the users, which was strengthened with the development of peripheral products, such as English broadcasting and live broadcasting on Twitch. We used machine learning to develop a chatbot for predicting the attributes of users’ comments; this chatbot may improve CPBL teams’ understanding of public opinion trends. Our findings may help stakeholders develop tailored programs for online spectators of sports during pandemic situations.

原文English
文章編號551
期刊Behavioral Sciences
13
發行號7
DOIs
出版狀態Published - 2023 7月

All Science Journal Classification (ASJC) codes

  • 生態學、進化論、行為學與系統學
  • 發展
  • 遺傳學
  • 一般心理學
  • 行為神經科學

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