Applying the TAM to travelers' usage intentions of GPS devices

Ching Fu Chen, Pei Chun Chen

研究成果: Article同行評審

55 引文 斯高帕斯(Scopus)

摘要

This study investigated factors affecting travelers' usage intentions of in-vehicle GPS products and examined the moderating effect of personal innovativeness on the relationship between attitude and behavior intention. Based upon technology acceptance model (TAM) and unique features of GPS devices, a self-administered questionnaire was designed and used to collect empirical data. The results obtained from hierarchical regressions revealed that (1) perceived ease of use has a significant positive effect on perceived usefulness; (2) all perceived usefulness, perceived enjoyment and perceived ease of use have significant positive effects on attitude toward usage; (3) attitude toward usage has also a significant positive effect on behavior intention, and (4) personal innovativeness is found to moderate the relationship between attitude and behavior intention. The implications of findings were discussed.

原文English
頁(從 - 到)6217-6221
頁數5
期刊Expert Systems With Applications
38
發行號5
DOIs
出版狀態Published - 2011 五月

All Science Journal Classification (ASJC) codes

  • 工程 (全部)
  • 電腦科學應用
  • 人工智慧

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