TY - GEN
T1 - Applying the theory of consumption values to choice behavior toward green products
AU - Lin, P.
AU - Huang, Y.
AU - Wang, J.
PY - 2010
Y1 - 2010
N2 - This study applies the theory of consumption values as a theoretical basis to verify consumer choice behavior toward green products. This study investigates consumers' consumption values and choice behaviors toward green products to provide promotion/sales advice for governments, green groups, and the green industry. The study result will help producers decrease the risk of green product development, and strengthen its marketing competition, and eliminate the gap between consumption values of green products and consumers' choice behavior.
AB - This study applies the theory of consumption values as a theoretical basis to verify consumer choice behavior toward green products. This study investigates consumers' consumption values and choice behaviors toward green products to provide promotion/sales advice for governments, green groups, and the green industry. The study result will help producers decrease the risk of green product development, and strengthen its marketing competition, and eliminate the gap between consumption values of green products and consumers' choice behavior.
UR - http://www.scopus.com/inward/record.url?scp=77954945990&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77954945990&partnerID=8YFLogxK
U2 - 10.1109/ICMIT.2010.5492714
DO - 10.1109/ICMIT.2010.5492714
M3 - Conference contribution
AN - SCOPUS:77954945990
SN - 9781424465675
T3 - 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
SP - 348
EP - 353
BT - 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
T2 - 5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010
Y2 - 2 June 2010 through 5 June 2010
ER -