Artificial Intelligence Impact on Digital Content Marketing Research

Shang Fang Hsu, Shyhnan Liou

研究成果: Conference contribution

3 引文 斯高帕斯(Scopus)

摘要

This study addresses how AI will change the development of content marketing. Content marketing refers to marketing strategies executed by the means of creating and releasing valuable content to help attract and retain the targeted audience. With the flourishing of social media, as well as smart technology with AI advancement, the content marketing faces radical innovation opportunities and challenges. Thus, this research aims to review and propose development strategies of content marketing with AI technology. The study discussed the issue with the frame of content creation, channel distribution, marketing effect, and strategy adjustment. We propose that with promise of AI advancement, content marketing would have the opportunities to get even closer to the customers and precisely obtain their insight. In addition, this advantage would enhance if well prepared for the challenges in the safekeeping of personal data and building trust with the customers.

原文English
主出版物標題2021 9th International Conference on Orange Technology, ICOT 2021
發行者Institute of Electrical and Electronics Engineers Inc.
ISBN(電子)9781665478427
DOIs
出版狀態Published - 2021
事件9th International Conference on Orange Technology, ICOT 2021 - Tainan, Taiwan
持續時間: 2021 12月 162021 12月 17

出版系列

名字2021 9th International Conference on Orange Technology, ICOT 2021

Conference

Conference9th International Conference on Orange Technology, ICOT 2021
國家/地區Taiwan
城市Tainan
期間21-12-1621-12-17

All Science Journal Classification (ASJC) codes

  • 電腦網路與通信
  • 電腦科學應用
  • 社會心理學
  • 健康(社會科學)
  • 通訊
  • 城市研究

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