Assessing enterprise competitiveness in Thailand: A multi-dimensional approach

This study examines enterprise competitiveness in Thailand using a theoretically-grounded five-pillar framework integrating Porter's competitive forces, Resource-Based View, and Dynamic Capabilities Theory. Analyzing 15 indicators across Productivity, Profitability, Image, Stability, and Growth dimensions for over 800 Thai enterprises using the DataStream database, we reveal heterogeneous competitive profiles among top performers with significant industry concentration in Capital Goods, Healthcare, and Consumer Distribution sectors. Our dual-aggregation methodology comparing arithmetic and geometric means demonstrates substantial measurement sensitivity, with arithmetic means proving more appropriate for Thailand's competitive context. Most enterprises exhibit distinctive strengths in specific dimensions rather than balanced excellence, suggesting multiple strategic pathways to competitive advantage. Based on systematic analysis of internal capabilities and external environmental factors, we provide evidence-based recommendations for enhancing enterprise competitiveness through targeted capability development and strategic positioning. This research offers valuable insights for business leaders designing competitive strategies and policymakers strengthening Thailand's economic landscape.