Assessment of commercialization strategy using R&D capability

Chinho Lin, Jyun Lin Jiang, Ya Jung Wu, Chia Chi Chang

研究成果: Article同行評審

7 引文 斯高帕斯(Scopus)

摘要

Purpose - The purpose of this paper is to present a cooperation model identifying the R&D capability as the central driver of startup commercialization strategy, by which new startups can evaluate their relative R&D capability and consequently choose an appropriate commercialization strategy. Design/methodology/approach - A cooperation model has been constructed, and drawing upon the patent data of 91 aluminum nitride manufacturers, the implications of R&D capability for commercialization strategy are illustrated. Findings - The authors' analysis suggests that competitive interaction between startup innovators and established firms depends on the R&D capability of the startup innovators, which can be evaluated by patent data. Practical implications - For technologically efficient firms, a high level of integration to achieve the benefits of economies of scope will lead to more profits. However, for technologically inefficient firms, maintaining a low level of integration to achieve the benefits of specialization is the better strategy. Originality/value - This paper provides a simplified model which combines an evaluation of R&D capability using patent data with strategic decision making to facilitate successful commercialization in startups.

原文English
頁(從 - 到)341-369
頁數29
期刊Industrial Management and Data Systems
111
發行號3
DOIs
出版狀態Published - 2011 五月 11

All Science Journal Classification (ASJC) codes

  • 管理資訊系統
  • 勞資關係
  • 電腦科學應用
  • 策略與管理
  • 工業與製造工程

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