This study examines the entry mode and ownership strategies in China, South-East Asia and Western Europe made by manufacturing firms in Taiwan. The results find that when the larger, high R&D and high advertising intensive Taiwanese manufacturing firms invest in China, South-East Asia and Western Europe, they would be likely to choose the greenfield-WFOE entry. On the other hand, when these firms have the most foreign investing experiences and the longest investing history in China, South-East Asia and Western Europe, the acquisition-WFOE entry would tend to be preferred. Finally, this study proposes relevant implications for practice in the conclusion.
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