Considering parental perceptions on mobile learning systems with in-app advertising-taiwan case study

Chiehwen Ed Hsu, Oscar Lopez, S. Yeshwant Raj.

研究成果: Article


The present study investigates parental perspectives on the adoption of mobile learning applications with in-app advertisements for their children enrolled in elementary schools. Mobile learning is a new method of learning via the employment of ubiquitous devices that can be accessed anywhere at any time through the Internet access. Although mobile devices and the usage of applications are abundant, parental readiness for allowing their children to utilize mLearning to learn and develop new skills has yet to be explored to a full extent in Taiwan. The present research is based on the Theory of Planned Behavior (TPB) to understand parents’ attitudinal, normative, and control beliefs towards their intention in adoption for children’s use. Partial least squares (PLS) is used to analyze the collected data from 167 parents, whose children are between the ages of 5 and 13 studying in the city of Tainan, Taiwan. The findings show that TPB explained for parental attitudes towards adoption of mLearning with in-app advertisement quite well. Moreover, attitudinal, subjective norms, and perceived behavioral control all play roles in the influence of their intention to adopt mLearning with in-app advertisement.

頁(從 - 到)2437-2471
期刊International Journal of Advanced Science and Technology
發行號7 Special Issue
出版狀態Published - 2020 四月 14

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Engineering(all)
  • Energy(all)

指紋 深入研究「Considering parental perceptions on mobile learning systems with in-app advertising-taiwan case study」主題。共同形成了獨特的指紋。

  • 引用此