Consumers' ethical perceptions of RFID in retail

Paul R. Pfleuger, Jeng Chung Victor Chen, William H. Ross

研究成果: Article同行評審

2 引文 斯高帕斯(Scopus)


Many consumers regularly experience RFID technology. Yet some consumer groups are concerned with the potential for privacy loss as a result of RFID tags on purchased items. The present study investigates linkages between normative ethical perceptions of RFID technology and a cognitive framework incorporating: (a) beliefs regarding organisations' information assurance policies, (b) social exchange theory (reciprocity), and (c) concepts from the theory of planned-behaviour (perceived behavioural control, attitudes toward RFID, and subjective norms). This framework was tested using structural equation modelling on a sample of consumers (N = 222) in Taiwan. Empirically, reciprocity and perceptions of information policy had positive effects on consumers' ethical perceptions of RFID as did attitudes toward RFID. Implications for researchers, managers, and consumers are discussed.

頁(從 - 到)124-140
期刊International Journal of Radio Frequency Identification Technology and Applications
出版狀態Published - 2011 四月

All Science Journal Classification (ASJC) codes

  • Electrical and Electronic Engineering

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