Creating loyalty by involvement among festival goers

Hsing Jung Tsai, Shih Shuo Yeh, Tzung Cheng Tc Huan

研究成果: Chapter

9 引文 斯高帕斯(Scopus)

摘要

Using the Chiayi International Band Festival (CIBF) as an example, this study attempts to examine the relationships between visitor involvement, visitor satisfaction, place attachment, and visitor loyalty. A survey was carried out from December 25, 2010, to January 3, 2011, and was able to obtain 400 valid responses. The study initially theorizes, based on literature review, that satisfaction contributes greatly to place attachment and loyalty, and visitor involvement is just an antecedent of satisfaction. However, the result indicates that visitor involvement is in fact a strong contributing factor of visitor loyalty. Furthermore, the study proposes that the casual relationship between visitor involvement and visitor satisfaction is indirect. The originally proposed model is then revised accordingly.

原文English
主出版物標題Advances in Hospitality and Leisure
頁面173-191
頁數19
DOIs
出版狀態Published - 2011

出版系列

名字Advances in Hospitality and Leisure
7
ISSN(列印)1745-3542

All Science Journal Classification (ASJC) codes

  • 地理、規劃與發展
  • 旅遊、休閒和酒店管理

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