Creating sustainable value through service offerings

Chun-Juei Chou, Chong Wen Chen, Chris Conley

研究成果: Article同行評審

10 引文 斯高帕斯(Scopus)


OVERVIEW: Companies are increasingly applying service offerings to create sustainable value for their customers and stakeholders. However, sustainability involves a wide range of issues, including those concerning the economy, the environment, and society. Companies will lose direction if they do not have clear propositions stating their values regarding sustainability or an in-depth understanding of the customer context for valuing sustainability. In this article, we discuss how productcentric companies integrate sustainability considerations into services and then apply innovative offerings to fulfi ll customer needs, to generate environmental/social benefi ts, and to increase business potential. In addition, we propose guiding principles for developing sustainability-led service offerings, present three cases to explore different strategies, and discuss the implications for business managers.

頁(從 - 到)48-55
期刊Research Technology Management
出版狀態Published - 2015 三月 1

All Science Journal Classification (ASJC) codes

  • 工程 (全部)
  • 策略與管理
  • 技術與創新管理


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