Customers' perceived experiences of restaurant environment

Wen Chuan Chang, Li Hui Chang, Shih Shuo Yeh

研究成果: Chapter

6 引文 斯高帕斯(Scopus)

摘要

Literature reveals that a positive store environment is likely to be a driver to enhance buying experiences and stimulate customers purchase decision. This study further investigates the perception of restaurant environment. A field survey is conducted in the Chiayi City, Taiwan by collecting 398 usable samples. The questionnaire is based on past studies of store environment attributes, therefore, considers ambient, design, and social factors. The study finds that a high correlation exists between ambient factor and design factor. It suggests that they could be viewed as a conjunctive dimension. Furthermore, one result indicates that primary and secondary emotions create different levels of impact on planned behaviors.

原文English
主出版物標題Advances in Hospitality and Leisure
頁面185-205
頁數21
DOIs
出版狀態Published - 2013

出版系列

名字Advances in Hospitality and Leisure
9
ISSN(列印)1745-3542

All Science Journal Classification (ASJC) codes

  • 地理、規劃與發展
  • 旅遊、休閒和酒店管理

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