Decisions on new product development under uncertainties

Yeu Shiang Huang, Li Chen Liu, Jyh Wen Ho

研究成果: Article同行評審

12 引文 斯高帕斯(Scopus)

摘要

In an intensively competitive market, developing a new product has become a valuable strategy for companies to establish their market positions and enhance their competitive advantages. Therefore, it is essential to effectively manage the process of new product development (NPD). However, since various problems may arise in NPD projects, managers should set up some milestones and subsequently construct evaluative mechanisms to assess their feasibility. This paper employed the approach of Bayesian decision analysis to deal with the two crucial uncertainties for NPD, which are the future market share and the responses of competitors. The proposed decision process can provide a systematic analytical procedure to determine whether an NPD project should be continued or not under the consideration of whether effective usage is being made of the organisational resources. Accordingly, the proposed decision model can assist the managers in effectively addressing the NPD issue under the competitive market.

原文English
頁(從 - 到)1010-1019
頁數10
期刊International Journal of Systems Science
46
發行號6
DOIs
出版狀態Published - 2015 4月 26

All Science Journal Classification (ASJC) codes

  • 控制與系統工程
  • 理論電腦科學
  • 電腦科學應用

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