Design and evaluation of the customized product color combination interface based on scenario experience

Ying Jye Lee, Cheih Ying Chen, Fong Gong Wu

研究成果: Conference contribution

2 引文 斯高帕斯(Scopus)

摘要

The customized product color interface based on scenario experience is defined as the experienced marketing model in this study. There are 48 color combinations of the spatial image resulted from four scenario styles and 12 popular sofa colors. The image compositing technique is adopted to appear the 48 color combinations of the spatial image on computer screen. This study compares the difference between the experienced marketing model and traditional marketing model by using the evaluation items of Personal Involvement Inventory. Results show that eight evaluation items including interesting, exciting, means a lot to me, appealing, fascinating, valuable, involving, and needed for the experienced marketing model are significant better than the traditional marketing model. Besides, two evaluation items including important and relevant doesn't appear significance between the two models. Therefore, the entrepreneur who wants to display the color primarily commodity should design the customized color combination interface with scenario experience for consumers to take opportunity to find the appropriate products to meet with consumers' needs, so as to shorten communication time between entrepreneurs and consumers.

原文English
主出版物標題Human Interface and the Management of Information
主出版物子標題Designing Information Environments - Symposium on Human Interface 2009 - Held as Part of HCI International 2009, Procceedings
頁面263-270
頁數8
版本PART 1
DOIs
出版狀態Published - 2009
事件Human Interface and the Management of Information: Designing Information Environments - Symposium on Human Interface 2009. Held as Part of HCI International 2009 - San Diego, CA, United States
持續時間: 2009 七月 192009 七月 24

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
號碼PART 1
5617 LNCS
ISSN(列印)0302-9743
ISSN(電子)1611-3349

Other

OtherHuman Interface and the Management of Information: Designing Information Environments - Symposium on Human Interface 2009. Held as Part of HCI International 2009
國家/地區United States
城市San Diego, CA
期間09-07-1909-07-24

All Science Journal Classification (ASJC) codes

  • 理論電腦科學
  • 電腦科學(全部)

指紋

深入研究「Design and evaluation of the customized product color combination interface based on scenario experience」主題。共同形成了獨特的指紋。

引用此