Design and implementation of Taxi advertisement system

Yu Chia Hsu, Chih Sheng Wang, Shih Fan Chou, Ai Chun Pang, Pi Chen Chiu, Shu Jye Chang

研究成果: Conference contribution

摘要

Nowadays advertising is widely used to promote various products. Counting-based advertising system is a promising solution for operators to enhance system resource utilization with potential profit, which is the focus of this paper. On the system, each advertisement order comprises the display length, the contract period, and the expected play count. The objective is to fulfill the expected play count within the contract period for each advertisement. However, operators face the challenge of deciding whether they should admit new orders or not without the knowledge of total amount of available time. Therefore, we propose an efficient method based on support vector machine (SVM) to predict the available time of the system in the future. In addition, a scheduling mechanism is established in consideration of fairness among advertisements. We then conduct a series of simulations by using the real data provided by Taiwan Taxi Company to evaluate the performance of our proposed advertising system. The experiment results show that our proposed scheme can highly satisfy the needs for accepted advertisements in both prediction and scheduling phases.

原文English
主出版物標題Proceedings of 2014 International Conference on Electrical Engineering and Computer Science, ICEECS 2014
發行者Institute of Electrical and Electronics Engineers Inc.
頁面1-6
頁數6
ISBN(電子)9781479984770
DOIs
出版狀態Published - 2014 二月 18
事件1st International Conference on Electrical Engineering and Computer Science, ICEECS 2014 - Denpasar, Indonesia
持續時間: 2014 十一月 242014 十一月 25

出版系列

名字Proceedings of 2014 International Conference on Electrical Engineering and Computer Science, ICEECS 2014

Conference

Conference1st International Conference on Electrical Engineering and Computer Science, ICEECS 2014
國家/地區Indonesia
城市Denpasar
期間14-11-2414-11-25

All Science Journal Classification (ASJC) codes

  • 電腦網路與通信
  • 電腦科學應用
  • 電氣與電子工程

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