With the advent of the modern knowledge economy, consumer opinion is the most valuable enterprise asset. Many consumers share their appraisals of products or services through electronic word-of-mouth (eWOM). The appraisals usually include important evaluation indicators from consumers. Since those consumers' evaluation indicators usually reflect consumer needs, collecting and analyzing eWOM data have become one of the primary focuses for modern enterprises. In order to effectively collect and analyze eWOM data, this study proposes a method for analyzing consumer evaluation indicators. Enterprises can improve their products and services through the application of the method. It also keeps the enterprises competitive on the market. This research presents five objectives on analyzing eWOM consumer evaluation indicators: (i) proposing an approach for analyzing consumer evaluation indicators; (ii) constructing a computer-based approach for analyzing consumer evaluation indicators; (iii) designing technologies for analyzing consumers' evaluation indicators; (iv) analyzing the characteristics of appraisal words; (v) developing a system for analyzing consumers' evaluation indicators.