Design approach for analyzing consumer evaluation indicators in electronic word of mouth

Mao Yuan Pai, Su Chen Wang, Hui Chuan Chu, Yuh Min Chen

研究成果: Conference contribution

摘要

With the advent of the modern knowledge economy, consumer opinion is the most valuable enterprise asset. Many consumers share their appraisals of products or services through electronic word-of-mouth (eWOM). The appraisals usually include important evaluation indicators from consumers. Since those consumers' evaluation indicators usually reflect consumer needs, collecting and analyzing eWOM data have become one of the primary focuses for modern enterprises. In order to effectively collect and analyze eWOM data, this study proposes a method for analyzing consumer evaluation indicators. Enterprises can improve their products and services through the application of the method. It also keeps the enterprises competitive on the market. This research presents five objectives on analyzing eWOM consumer evaluation indicators: (i) proposing an approach for analyzing consumer evaluation indicators; (ii) constructing a computer-based approach for analyzing consumer evaluation indicators; (iii) designing technologies for analyzing consumers' evaluation indicators; (iv) analyzing the characteristics of appraisal words; (v) developing a system for analyzing consumers' evaluation indicators.

原文English
主出版物標題7th International Conference on Information Technology and Application, ICITA 2011
頁面291-296
頁數6
出版狀態Published - 2011 十二月 1
事件7th International Conference on Information Technology and Application, ICITA 2011 - Sydney, NSW, Australia
持續時間: 2011 十一月 212011 十一月 24

出版系列

名字7th International Conference on Information Technology and Application, ICITA 2011

Other

Other7th International Conference on Information Technology and Application, ICITA 2011
國家Australia
城市Sydney, NSW
期間11-11-2111-11-24

All Science Journal Classification (ASJC) codes

  • Computer Science(all)

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