Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values

C. H. Wang, Ju-Faye Kao

研究成果: Conference contribution

原文English
主出版物標題2016 American Marketing Association
出版地Atlanta, GA, USA.
出版狀態Published - 2016 8月 5

All Science Journal Classification (ASJC) codes

  • 工程 (全部)

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