Designing a product satisfaction model using customer segmentation and information consolidation

研究成果: Conference contribution

1 引文 斯高帕斯(Scopus)

摘要

This study proposes a prediction model, based on Kansei Engineering, which applies the concept of consumer segmentation and information consolidation. When constructing a mutual satisfaction model for each cluster, the extracted parameters showing different levels of consumer influence were then treated as retrieval data by applying Ordinal Regression (OR). This study also tried to construct a satisfaction model for a cluster of consumers instead of just focusing on an individual satisfaction model, which is less valuable in real-life situations. The combined application of Fuzzy C-means and Ordinal Regression are considered worth using as the data needed. The combined application is less complicated compared to other forms of numerical regression analysis. It is a great benefit to designers as it lessens the time required to explore consumer satisfaction data at the early stages of the design process.

原文English
主出版物標題Design, User Experience, and Usability
主出版物子標題User Experience in Novel Technological Environments - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings
頁面568-577
頁數10
版本PART 3
DOIs
出版狀態Published - 2013 八月 1
事件2nd International Conference on Design, User Experience, and Usability: User Experience in Novel Technological Environments, DUXU 2013, Held as Part of 15th International Conference on Human-Computer Interaction, HCI International 2013 - Las Vegas, NV, United States
持續時間: 2013 七月 212013 七月 26

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
號碼PART 3
8014 LNCS
ISSN(列印)0302-9743
ISSN(電子)1611-3349

Other

Other2nd International Conference on Design, User Experience, and Usability: User Experience in Novel Technological Environments, DUXU 2013, Held as Part of 15th International Conference on Human-Computer Interaction, HCI International 2013
國家/地區United States
城市Las Vegas, NV
期間13-07-2113-07-26

All Science Journal Classification (ASJC) codes

  • 理論電腦科學
  • 電腦科學(全部)

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